Springfield Downtown Logo, Business Improvement District

Services List

Branding
Merch
Wireframing
Social Media
Stationery

Springfield Business Improvement District

The Springfield Business Improvement District (SBID) is dedicated to the revitalization and growth of Downtown Springfield, bringing together local businesses, property owners, and community leaders. They brought us in to update their branding, social, and merch.

Brand guide documents for print and web usage, typography, colors, and brand in use
Marquee visual of diverse group of friends, come see what's happening in the downtown springfield, the city of firsts
branding stickers on street pole, circle badge
Business cards floating on blue background
Apparel designs with navy and blue tees, Live, Work, Play. Downtown Springfield, MA, the city of firsts
metal logo pins floating on cream background
detail shot of a sweatshirt apparel graphic, badge design with S D logo on hanger
repeating brand pattern, The Bid graphic, SBID wordmark logo on blue background
Construction signage with SBID tagline, Live. Work. Play.
Homepage and website redesign with updated icons
Springfield Visitors Center outdoor signage, A Frame on street
Social media template previews on mobile device
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