For Real This Time

I did a Dukes Up back in January after we’d gotten word that Billy “Bushey” Boucher had passed away. Only thing was—he didn’t. But this time, on July 31, he did. So, we’re going to pay tribute to him again.

Billy did some great off-the-cuff videos for our client Paragus I.T., which we rolled out over a couple of years at BusinessWest’s 40 Under Forty events. We developed the concepts and produced the videos. I gotta give Paragus honcho Delcie Bean credit for having the creative courage to let us pull these off. And Billy proved that you don’t have to know a goddamn thing about a product or service to sell it. 

 

Check out the videos below, along with the great obit that ran in the Gazette the other day.

Bushey At The Bar

 

Bushey Rents A Tux

 

Bushey Gets Fired Four Times In One Day

 

https://www.legacy.com/us/obituaries/gazettenet/name/william-boucher-obituary?id=59118217

Well, Billy boy—this is the last call. And this one’s for keeps. Keep your dukes up.


If you know someone who’d like these ditties in their inbox every week, have ‘em shoot us an email at darbyo@darbyobrien.com and we’ll add ‘em to the list.

 
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