Whatever you do, don’t read this New York Times story about Full Circle, a Skee-Ball bar in Brooklyn’s Williamsburg and think you’re reading about a Skee-Ball craze. Because you’re not. OK, well you kind of are, but what you’re really reading about, once again, is the fact consumers are always more interested in fun than fancy. And you know how you know what people think is fun? The way Full Circle’s owners did: You tap into what you enjoy, then you give consumers the opportunity to get in on the fun with you. That works, because fun is contagious. But not fake fun. Real fun. If you dig what you’re doing, and it’s really, honestly fun, and you do it right, others will get on board. How do we know? Because we keep seeing how well it works. Go play some on-line Skee-Ball and see for yourself.