Palladium makes a hell of a boot. Some companies (a lot of companies) would figure the only way to sell a hell of a boot is to keep telling everyone that you make a hell of a boot. Not Palladium. Why? Well, maybe because they know the world is full of companies that are forever talking about how they make a hell of a boot. Doesn’t matter if you think (even if you know) your boots are the best; it’s all but impossible for consumers to filter out the noise. So you can keep saying and saying and saying the same stuff and hope consumers find you. Or you can do something really cool and give consumers a reason to find you. That’s how Palladium is approaching it.

Go to the Explorations page on Palladium’s web site and check out the series of videos they’ve produced, hitting on topics from lost, forgotten and abandoned places in New York City; to comes carved out of old Cold War missile silos; to pirate radio in London. You’ll see the young reporters wearing Palladium boots as they “go exploring,” but you won’t feel like you’re being sold. Mostly, you’ll feel like you’re watching something really fascinating and different (because that’s what you’ll be doing). And, oh yeah, the boots do look great. (And while you’re at Palladium’s site, there’s no reason not to check out what’s available.)

This is inbound marketing the way it should be done. Take a look at this one here, then go and check out the rest.