Here’s a terrific example of a company spotting and seizing an opportunity.

No need to make a big deal of it, because if it works it ends up making a big deal of itself. And that’s exactly what’s happening. Lost fans are out there constantly looking for clues about what’s going on in and with the show. Connect with something like that in an interesting way and someone’s going to find you — and then they’re going to spread the word for you.

It’s all about moving fast, creating on the fly and identifying the little things that add up to success. That’s the way you do viral marketing strategy that works.