Darby O'Brien is an independent family run ad agency known for out of step smart branding campaigns. Our philosophy is based on the assumption that consumers are smarter and sharper than most companies and marketing agencies give them credit for. Our print, TV and web campaigns address the consumer head-on with a sense of humor and strategic edge. We don't dumb down the message. We dig in and find out what makes the audience tick. In addition to hard-hitting
print,
TV and
radio campaigns, we are also wired in to alternatives -
viral and
guerilla marketing, offbeat
events and
tie-ins.
Our philosophy works because we know the audience and we don't treat 'em like a bunch of rubes. We know that when a company brands themselves well and isn't afraid of high concepts, a sophisticated sense of humor and a cutting edge design, the audience gets it. It also works because of what we call Stick and Move Advertising, running every campaign like a political campaign. We have a lot of experience with political campaigns and we've found that applying that war room, think-on-your-feet sensibility, sticking close to the client and making tactical adjustments along the way
works.
