Gainer O’Brien is Co-Creative Director of the shop. Gainer joined the family business in 2004 and took on the monumental task of keeping the office running like a well-oiled machine. Gainer has helped focus the agency on new media strategy and concept development. He works with Sean Glennon and Mat Dubord to keep the agency ahead of developments in on-line media. The new media hit squad is taking our efforts beyond web sites and banner ads into Web 2.0 territory and working to develop out such inbound marketing concepts as on-line reality TV. Gainer juggles a variety of other tasks, as well – including dealing with quotes and vendors, arranging photo and commercial shoots, writing headlines – and is always ready with a high hat and a glad hand. He has a Rod Farva haircut and in his spare time he enjoys eating in fancy restaurants on the company’s dime.