About

Darby O'Brien got his start in the ad game by ripping through his Holyoke neighborhood on a bicycle with baseball cards in the spokes, drumming up business for his brother's popsicle stick miniature golf course. A brief stint as a boxer (19-0) and a promoter of jazz bands followed. He opened the doors of his own agency in 1980, the same year Dutch Reagan took office. Darby's gut instincts and out-of-step creative strategies have led his tight-knit band of writers and designers through the creation and execution of some of the most challenging and innovative ad campaigns the area has ever seen. Profiled on the Today Show and cited in numerous publications including The New York Times and The Boston Globe, it's widely known that having Darby O'Brien in charge of your marketing is like having Angelo Dundee as your corner man.